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Terms of Service

Last updated: March 15, 2026

These Terms of Service ("Terms") constitute a legally binding agreement between you ("you", "your", or "User") and Saipien Labs LLC ("Pravado", "we", "us", or "our"), governing your access to and use of the Pravado platform available at app.pravado.io and all associated services, APIs, and documentation (collectively, the "Service").

1. Acceptance of Terms

By creating an account, accessing, or using the Service, you acknowledge that you have read, understood, and agree to be bound by these Terms and our Privacy Policy. If you are using the Service on behalf of an organization, you represent and warrant that you have authority to bind that organization to these Terms, and "you" refers to both you individually and that organization.

If you do not agree to these Terms, you must not access or use the Service.

2. Description of Service

Pravado is an AI-native Visibility Operating System -- a B2B SaaS platform that unifies PR Intelligence, Content Hub, and SEO/AEO Command into a single integrated system. The platform includes, but is not limited to, the following proprietary systems:

  • EVI (Earned Visibility Index) -- A composite scoring system that measures and forecasts your organization's overall visibility across PR, content, and search/AI channels.
  • SAGE -- An AI strategy engine that analyzes cross-pillar signals and generates prioritized recommendations for visibility improvement.
  • CRAFT -- Coordinated Response & Action Flow Technology. A governed execution layer that turns strategic recommendations into traceable, mode-aware tasks with three operational modes (Manual, Copilot, and Autopilot).
  • CiteMind -- A citation intelligence engine that monitors how AI models reference your brand, qualifies content for citability, and tracks your Share of Model across large language models.

The Service is designed for businesses and marketing professionals. It is not intended for personal, non-commercial use.

3. Beta Program

Portions of the Service may be designated as "Beta" or "Early Access." By participating in any Beta program, you acknowledge and agree that:

  • Access to Beta features is by invitation only and may be revoked at any time.
  • Beta features are provided "as is" and may contain bugs, errors, or incomplete functionality.
  • We may modify, suspend, or discontinue any Beta feature without prior notice.
  • Beta features may not be covered by our standard support or uptime commitments.
  • Any feedback you provide regarding Beta features may be used by us without restriction or compensation.

4. Account Registration

To use the Service, you must create an account. You agree to:

  • Provide accurate, current, and complete information during registration.
  • Maintain and promptly update your account information to keep it accurate and complete.
  • Maintain the security and confidentiality of your login credentials.
  • Not share your account credentials with any third party.
  • Immediately notify us of any unauthorized access to or use of your account.
  • Accept responsibility for all activities that occur under your account.

We reserve the right to suspend or terminate accounts that contain inaccurate information or that we reasonably believe are being used in violation of these Terms.

5. Subscriptions and Billing

5.1 Plans

The Service is offered under multiple subscription tiers, including but not limited to Starter, Pro, and Growth plans. Each plan provides different levels of access to features, usage limits, and support. Plan details and current pricing are available on our website.

5.2 Payment

All payments are processed securely through Stripe. By subscribing to a paid plan, you authorize us to charge the payment method on file for all applicable fees. You represent and warrant that you are authorized to use the designated payment method.

5.3 Auto-Renewal

Subscriptions automatically renew at the end of each billing period (monthly or annual, as selected) unless you cancel before the renewal date. You will be charged the then-current rate for your plan at each renewal.

5.4 Cancellation

You may cancel your subscription at any time through your account settings. Cancellation takes effect at the end of the current billing period. No refunds are provided for partial billing periods. Upon cancellation, you will retain access to the Service until the end of your paid period, after which your account will revert to a limited free tier (if available) or be deactivated.

5.5 Price Changes

We reserve the right to change our pricing at any time. We will provide at least 30 days' notice of any price increase via email or in-product notification. Continued use of the Service after the price change takes effect constitutes acceptance of the new pricing.

5.6 Taxes

All fees are exclusive of applicable taxes. You are responsible for all taxes, levies, or duties imposed by taxing authorities in connection with your subscription, excluding taxes based on our net income.

6. Acceptable Use

You agree not to use the Service to, or in any manner that would:

  • Send unsolicited messages, spam, or bulk communications to journalists, media contacts, or any other individuals.
  • Scrape, crawl, or use automated means to extract data from the Service beyond the APIs and interfaces we provide.
  • Use any content, data, or outputs from the Service to train, fine-tune, or develop competing AI or machine learning models.
  • Reverse engineer, decompile, disassemble, or otherwise attempt to derive the source code, algorithms, or underlying architecture of the Service.
  • Share, transfer, or grant access to your account credentials to unauthorized individuals.
  • Upload, transmit, or distribute any malware, viruses, trojans, or other harmful code.
  • Circumvent or attempt to circumvent any rate limits, usage quotas, security measures, or access controls.
  • Violate any applicable local, state, national, or international law or regulation.
  • Impersonate any person or entity, or falsely claim an affiliation with any person or entity.
  • Use the Service in any way that could damage, disable, overburden, or impair our infrastructure.

For detailed usage guidelines, please review our Acceptable Use Policy.

7. Data Ownership and License

7.1 Your Content

You retain all ownership rights in and to the content, data, and materials you upload, create, or submit through the Service ("Your Content"). Nothing in these Terms transfers ownership of Your Content to us.

7.2 License to Process

By using the Service, you grant us a limited, non-exclusive, worldwide license to access, process, store, and display Your Content solely for the purpose of providing and improving the Service to you. This license terminates when you delete Your Content or your account.

7.3 No AI Training on Your Data

We do not use Your Content to train, fine-tune, or improve general-purpose AI or machine learning models. Your data is used exclusively to deliver the Service to you. AI features within the Service (such as SAGE recommendations and CiteMind analysis) process your data in real time and do not retain it for model training purposes.

7.4 Aggregate Data

We may create anonymized, aggregated, and de-identified data derived from your use of the Service ("Aggregate Data"). Aggregate Data does not identify you or any individual and may be used by us for any purpose, including product improvement, research, and benchmarking.

8. AI-Generated Content Disclaimer

The Service incorporates artificial intelligence features that generate content, recommendations, analysis, and other outputs. You acknowledge and agree that:

  • AI-generated outputs are suggestions only and should not be treated as professional, legal, financial, or strategic advice.
  • AI outputs may contain inaccuracies, errors, or biases and should be reviewed by qualified humans before publication or reliance.
  • You are solely responsible for reviewing, editing, and approving all AI-generated content before use.
  • We make no representations or warranties regarding the accuracy, completeness, or fitness of AI-generated outputs for any particular purpose.
  • AI model behavior may change over time as underlying models are updated by their providers.

9. Intellectual Property

9.1 Pravado IP

The Service, including all software, algorithms, user interfaces, designs, documentation, and proprietary systems -- including but not limited to EVI, SAGE, CiteMind, and CRAFT -- are the exclusive property of Saipien Labs LLC and are protected by intellectual property laws. Nothing in these Terms grants you any right, title, or interest in our intellectual property except the limited right to use the Service as expressly permitted.

9.2 Trade Secrets

The following constitute valuable trade secrets of Saipien Labs LLC protected under the Defend Trade Secrets Act (18 U.S.C. § 1836) and applicable state law: (a) the EVI (Earned Visibility Index) scoring formula, component weights, and calculation methodology; (b) the CiteMind content quality scoring algorithm, factor weights, and citation-pattern analysis logic; (c) the SAGE signal scoring, opportunity ranking, and proposal generation systems; and (d) any other proprietary methodologies, algorithms, or data models underlying the Service. You agree not to attempt to discover, derive, reconstruct, or reproduce any such trade secrets through reverse engineering, benchmarking, systematic querying, or any other means. Any outputs returned by the Service (scores, recommendations, reports) are provided for your business use only and may not be used to build competing systems or to infer the underlying methodologies.

9.3 Trademark

"Pravado," "Earned Visibility Index," "EVI," "CiteMind," "SAGE," and the Pravado logo are trademarks or pending trademarks of Saipien Labs LLC. You may not use these marks without our prior written consent.

9.4 Feedback

If you provide suggestions, ideas, enhancement requests, or other feedback regarding the Service ("Feedback"), you grant us a perpetual, irrevocable, worldwide, royalty-free license to use, incorporate, modify, and commercialize such Feedback without restriction or compensation.

10. Confidentiality

Each party agrees to maintain the confidentiality of any non-public information received from the other party that is designated as confidential or that reasonably should be understood to be confidential ("Confidential Information"). Confidential Information shall not be disclosed to third parties except as necessary to perform obligations under these Terms, and shall be protected with at least the same degree of care used to protect the receiving party's own confidential information.

Confidential Information does not include information that: (a) is or becomes publicly available through no fault of the receiving party; (b) was known to the receiving party prior to disclosure; (c) is independently developed without use of Confidential Information; or (d) is lawfully obtained from a third party without restriction.

11. Warranty Disclaimer

THE SERVICE IS PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTIES OF ANY KIND, WHETHER EXPRESS, IMPLIED, STATUTORY, OR OTHERWISE. TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW, WE DISCLAIM ALL WARRANTIES, INCLUDING BUT NOT LIMITED TO IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, NON-INFRINGEMENT, AND QUIET ENJOYMENT. WE DO NOT WARRANT THAT THE SERVICE WILL BE UNINTERRUPTED, ERROR-FREE, SECURE, OR THAT ANY DEFECTS WILL BE CORRECTED. WE MAKE NO WARRANTY REGARDING THE ACCURACY, RELIABILITY, OR COMPLETENESS OF ANY CONTENT OR INFORMATION PROVIDED THROUGH THE SERVICE, INCLUDING AI-GENERATED OUTPUTS.

12. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, IN NO EVENT SHALL SAIPIEN LABS LLC, ITS AFFILIATES, OFFICERS, DIRECTORS, EMPLOYEES, AGENTS, OR LICENSORS BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, INCLUDING BUT NOT LIMITED TO LOSS OF PROFITS, DATA, BUSINESS OPPORTUNITIES, GOODWILL, OR OTHER INTANGIBLE LOSSES, ARISING OUT OF OR IN CONNECTION WITH YOUR USE OF OR INABILITY TO USE THE SERVICE, REGARDLESS OF THE THEORY OF LIABILITY (CONTRACT, TORT, STRICT LIABILITY, OR OTHERWISE), EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

OUR TOTAL AGGREGATE LIABILITY ARISING OUT OF OR RELATING TO THESE TERMS OR THE SERVICE SHALL NOT EXCEED THE GREATER OF (A) THE TOTAL FEES PAID BY YOU TO US DURING THE TWELVE (12) MONTHS IMMEDIATELY PRECEDING THE EVENT GIVING RISE TO THE CLAIM, OR (B) ONE HUNDRED U.S. DOLLARS ($100).

13. Indemnification

You agree to indemnify, defend, and hold harmless Saipien Labs LLC and its affiliates, officers, directors, employees, and agents from and against any and all claims, damages, losses, liabilities, costs, and expenses (including reasonable attorneys' fees) arising out of or relating to: (a) your use of the Service; (b) Your Content; (c) your violation of these Terms; or (d) your violation of any third-party rights, including intellectual property rights.

14. Termination

14.1 Termination by You

You may terminate your account at any time by contacting us at legal@pravado.io or through the account settings in the Service.

14.2 Termination by Us

We may suspend or terminate your access to the Service immediately, with or without notice, if we reasonably believe you have violated these Terms, engaged in fraudulent or illegal activity, or if required by law. We may also terminate the Service or any feature at any time with 30 days' notice.

14.3 Effect of Termination

Upon termination, your right to access and use the Service ceases immediately. We will retain Your Content for a period of 90 days following termination, during which you may request an export of your data. After the 90-day retention period, Your Content will be permanently deleted from our systems, except as required by law or for legitimate business purposes (such as fraud prevention).

15. Dispute Resolution

15.1 Informal Resolution

Before initiating any formal dispute resolution proceeding, you agree to first contact us at legal@pravado.io and attempt to resolve the dispute informally for at least 30 days.

15.2 Binding Arbitration

If the dispute cannot be resolved informally, you and Saipien Labs LLC agree that any dispute, claim, or controversy arising out of or relating to these Terms or the Service shall be resolved by binding arbitration administered by the American Arbitration Association ("AAA") under its Commercial Arbitration Rules. The arbitration shall take place in Austin, Texas. The arbitrator's decision shall be final and binding and may be entered as a judgment in any court of competent jurisdiction.

15.3 Class Action Waiver

YOU AND SAIPIEN LABS LLC AGREE THAT EACH MAY BRING CLAIMS AGAINST THE OTHER ONLY IN YOUR OR ITS INDIVIDUAL CAPACITY, AND NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY PURPORTED CLASS, CONSOLIDATED, OR REPRESENTATIVE PROCEEDING. The arbitrator may not consolidate more than one person's claims and may not otherwise preside over any form of a class or representative proceeding.

15.4 Exceptions

Notwithstanding the foregoing, either party may seek injunctive or other equitable relief in any court of competent jurisdiction to protect its intellectual property rights or confidential information.

16. Governing Law

These Terms shall be governed by and construed in accordance with the laws of the State of Texas, United States, without regard to its conflict of law principles. To the extent that any lawsuit or court proceeding is permitted hereunder, you and Saipien Labs LLC agree to submit to the personal and exclusive jurisdiction of the state and federal courts located in Travis County, Texas.

17. General Provisions

17.1 Changes to Terms

We reserve the right to modify these Terms at any time. We will provide at least 30 days' notice of material changes via email or in-product notification. Your continued use of the Service after the effective date of any changes constitutes acceptance of the updated Terms. If you do not agree to the updated Terms, you must stop using the Service and cancel your account.

17.2 Entire Agreement

These Terms, together with our Privacy Policy and any other policies referenced herein, constitute the entire agreement between you and Saipien Labs LLC regarding the Service and supersede all prior or contemporaneous agreements, communications, and proposals.

17.3 Severability

If any provision of these Terms is found to be unenforceable or invalid, that provision shall be limited or eliminated to the minimum extent necessary, and the remaining provisions shall remain in full force and effect.

17.4 Waiver

Our failure to enforce any right or provision of these Terms shall not constitute a waiver of such right or provision. Any waiver must be in writing and signed by an authorized representative of Saipien Labs LLC.

17.5 Assignment

You may not assign or transfer these Terms or your rights under them without our prior written consent. We may assign these Terms without restriction, including in connection with a merger, acquisition, or sale of assets.

17.6 Contact

If you have questions about these Terms, please contact us at:

Saipien Labs LLC
Email: legal@pravado.io
Product: app.pravado.io